Corporate Social Responsibility.
The group's charitable wing – Mulpuri Charitable Trust has been actively crusading for quality education through its Children's Outreach Program in the rural areas of AP. Through its program, the trust distributes books to schools in and around Nuzvid village in Andhra Pradesh, apart from various other social and interactive welfare activities.
The prime focus of the group initially was on developing the areas around the group's headquarters and factories in the state. Soon, the group's charitable trust's activities spread across the boundaries of the state, especially around the impoverished coastal regions. With the group now setting up production facilities across all corners of the country, efforts are being made to reach out to people that are both, directly and indirectly employed by the group.